Ads Analyzer: Competitor Intelligence & Performance Tracking

Client Background

A performance marketing team and solo founders running Facebook and Instagram ads across multiple niches. Their growth depended heavily on understanding what competitors were running — but ad research was slow, manual, and inconsistent.

Problem

The team knew competitor ads held valuable insights, but extracting those insights was painful. Ads had to be manually reviewed, copied, categorized, and rewritten — wasting hours every week and still missing patterns.

• No centralized system to track competitor ads over time
• Manual effort to analyze videos, images, and ad copy
• Hard to spot patterns across formats (image, video, text)
• No clean way to store learnings for future campaigns
• Creative fatigue due to lack of structured inspiration

Goal

Build an automated competitor intelligence system that can analyze ads at scale, summarize strategies, rewrite high-performing ad copy, and store everything in a searchable, structured format.

Solution

We built an end-to-end Ads Analyzer automation that pulls competitor ads, processes each creative based on its format, and converts raw ad data into actionable insights — automatically.

• Automatically fetch competitor ads from datasets
• Detect ad type: image, video, or text
• Download creatives for analysis
• Use AI to analyze visuals, messaging, hooks, and structure
• Rewrite ad copy in a cleaner, high-converting format
• Store all insights directly into Google Sheets

How the System Works

• Ads are pulled from a competitor dataset
• Each ad is filtered and routed based on its format
• Videos are analyzed scene-by-scene for hooks and CTAs
• Images are analyzed for visual hierarchy and messaging
• Text ads are summarized and rewritten for clarity
• Final insights are appended to a structured spreadsheet

What Changed for the Business

Instead of guessing what works, the team now has a living library of competitor strategies. Every ad is broken down into why it works — not just what it says.

• Ad research time reduced from hours to minutes
• Clear patterns across competitors and industries
• Faster creative testing with data-backed ideas
• No dependency on manual ad reviews
• One source of truth for ad inspiration

Highlights from Early Usage

• Hundreds of ads analyzed automatically
• Consistent ad copy structure across campaigns
• Better hooks inspired by real market data
• Clear visibility into competitor positioning

Investment

The system was built as a one-time automation setup with minimal ongoing costs. It replaced manual research work that previously required dedicated team time every week.

Client Feedback

"This completely changed how we do ad research. Instead of scrolling the Ad Library, we now open a sheet and instantly know what’s working, why it works, and how to recreate it."